EVERY PURCHASE POWERS POSITIVE CHANGE
We are building a circular economy that shares revenue directly with producers and creators. Where every sale feeds the circle.
Starting with cocoa. Scaling globally.
Who We Are
We are a small but mighty team who believe growth should feel fair. We want producers of raw materials and the people who help bring its story to life to share in its success.
We foster direct partnerships with producers. We use technology to automate equity.
We’re starting with cacao, and building from there.
Experience the Difference
Through The Cocoa Circle, we’re piloting our model in the cocoa industry.
Every bag of cocoa powder, every package of nibs, every bar of ceremonial cacao funds direct producer partnerships.
Premium cocoa products with impact.
Partner With Us
Join organisations developing the future of ethical e-commerce.
We’re seeking NGOs, cooperatives, technology partners, retailers, and corporate collaborators.
Partnership opportunities:
- Producer-cooperative partnerships
- Product distribution and retail
- Supply chain innovation
Invest in the Future
Fund the platform we’re developing to revolutionise how ethical commerce operates. Join our clear path to scale.
Investment Highlights:
- Scalable across multiple raw material industries
- €20K+ producer investment in pilot phase
- Experienced team with digital expertise
Where We Work
9000
Cocoa trees planted
Transforming degraded land into thriving agroforestry systems, creating clima-resilient ecosystems across three countries.
20,000 EUROS
Impact Investment
From Mexico to Ivory Coast, we're nurturing lasting partnerships with cocoa farming communities as we develop our circular model.
30+
Producers Empowered
Through our product sales and founder investment, we are contributing to communi impact while developing the infrastructure for automated revenue-sharing innovatio
Experience the Difference
Experience the Difference
Partner with us
Partner With Us
Invest in Fair Growth
Invest in Fair Growth
The Problem We're Solving
Chocolate is unfair. The chocolate industry generates $130+ billion globally and cocoa farmers receive less than 6% of it.
They need a system where value flows back, not just forward. So, we are disrupting the status quo and putting farmers first.
What Makes Us Different
Simple: we sit down and listen to the communities who make it all happen.
Starting in 2027, we are developing technology that distributes our revenue straight to producers’ hands.
Until then, we show up locally. Every product sale funds on-the-ground microprojects.
How Our Partnerships Become Impact
We Start with Purpose-Driven Partnerships
Every project begins with trusted relationships. We partner with cocoa cooperatives and NGOs that share our commitment to sustainable livelihoods, regenerative agriculture, and long-term impact. By aligning values from the start, we build projects rooted in local realities and designed for lasting success.
We Listen on the Ground
We create meaningful solutions by asking: what do producers need to thrive? Through on-site farm visits, we listen deeply to their local knowledge, challenges, and ambitions. Together, we define shared goals.
We Co-Create Practical Solutions
We create solutions that are culturally relevant and built to strengthen both livelihoods and ecosystems. From training and infrastructure to technology and market access, we balance immediate support with long-term systems change.
We Stay Invested in Long-Term Impact
It's not over at implementation. We continue to work closely with farming communities and by staying connected, we help ensure projects continue to restore land, strengthen incomes, and support more sustainable futures.
Get involved
Shop
“Premium cocoa products funding producer infrastructure"
Advocate
“Share our story and educate others Every action creates impact. Every choice matters"
Invest
“Fund the technology platform"
Partner
“Collaborate on scaling ethical commerce"
Donate
“Support our mission development"
Premium cocoa products funding circular economy development.
Through The Cocoa Circle, we’re piloting our circular model in the cocoa industry. Every bag of cocoa powder, every package of nibs, every bar of ceremonial cacao funds direct producer partnerships while supporting the technology platform development for revenue sharing launching in 2026.
Bolivia Agroforestry Transformation
Partnering with Sicirec cooperative to support farmers transitioning from soil-depleting rice monocultures to sustainable cocoa agroforestry. Comprehensive support including trees, processing infrastructure, and equipment through community lending programs.
€13,769 Investment
20+ Farmers
8,000 Trees
Mexico Land Restoration
Supporting the transformation of overgrown, degraded land into productive cocoa farms while developing community-shared drying facilities that improve quality and strengthen cooperative networks.
€4,200 Investment
6 Farms
4 Hectares Restored
Ivory Coast Community Infrastructure
Investing in shared drying infrastructure serving entire cooperatives, prioritizing community benefit over individual farm improvements.
€2,200 Investment
Multiple Families
2 Facilities
Hear from our Partners
“A team of young people who wake up the market, have expertise in-house and gain experience in the field, offer a tailor-made solution to the customer.”
Cooper Geidt
“A team of young people who wake up the market, have expertise in-house and gain experience in the field, offer a tailor-made solution to the customer.”
James Garry
“A team of young people who wake up the market, have expertise in-house and gain experience in the field, offer a tailor-made solution to the customer.”
Garry Bones
Investing Our 1% in Global Change
As proud 1% for the Planet members, we partner with trusted NGOs and cooperatives to drive measurable environmental and community impact:
Sicirec Bolivia
Supporting 2,000+ farmers in agroforestry transition
Progreso (Ivory Coast)
Community development and producer support
CAMAYE & CAADI Cooperatives
Organic cocoa production networks
Generational agroforestry expertise
Organic cocoa production networks
Building Change Together
We work with established NGOs and cooperatives that have deep producer relationships and proven track records:
- Sicirec Bolivia - Supporting 2,000+ farmers in agroforestry transition
- Progreso (Ivory Coast) - Community development and producer support
- CAMAYE & CAADI Cooperatives - Organic cocoa production networks
- Mexican Farmer Cooperatives - Generational agroforestry expertise
1. Chain
2. Chain
Frequently Asked Questions
Have any questions or want to learn more?
We’d love to hear from you.
What's the difference between The Circle Initiative and The Cocoa Circle?
The Circle Initiative is our technology platform and circular economy model — a revolutionary system enabling automated revenue sharing across industries. The Cocoa Circle is our first brand and proof of concept, offering premium cocoa products while building the infrastructure that powers this automated revenue-sharing model — a real-world demonstration before global scale.
How does automated revenue sharing actually work?
Every purchase instantly triggers our platform to distribute predetermined percentages directly to the farmers and cooperatives who produced it. By removing intermediaries, technology ensures transparent, trackable benefits for producers. Launching in 2025, the platform is already supported by current Cocoa Circle sales, which fund direct infrastructure investments — proving our impact even before full automation begins.
Why isn't your revenue sharing live yet?
Building revolutionary technology takes time and capital. As a startup, we fund development through product sales and founder investment. Instead of making empty promises, we invest in farmer infrastructure today while developing the platform for automated revenue sharing tomorrow. Our 2024 projects demonstrate real impact, with the full technology launch coming in 2025.
What makes you different from fair trade?
Fair Trade vs. The Circle Initiative Fair Trade: Complex certifications, delayed premiums through intermediaries, minimal value reaching farmers. The Circle Initiative: Direct partnerships, automated revenue sharing, real-time transparency, farmers as business partners sharing in ongoing success. We’re not replacing fair trade — we’re evolving ethical commerce by using technology to automate what certifications promised.
Can other brands use your technology?
Yes—that's the vision. Once the model is proven with cocoa, our platform can expand to enable ethical commerce across industries. Brands committed to genuine producer equity can license the technology, turning ethical sourcing from a niche choice into an automatic industry standard.
How do you choose which projects to fund?
We partner with established NGOs and cooperatives that have deep farmer relationships. Projects are selected collaboratively based on: Farmer-identified needs, not assumptions Immediate potential to improve livelihoods Community-shared infrastructure for maximum impact Proven partner track records As a startup, we invest where resources create the greatest farmer benefit, scaling project capacity proportionally as we grow.
What's your ultimate goal?
Our Mission & 2030 Vision Mission: Transform global commerce to create shared prosperity and prove that technology-enabled circular economy principles deliver superior outcomes for producers, consumers, and businesses. Vision by 2030: Scale the platform across industries so ethical commerce becomes automatic, with thousands of producers receiving automated revenue shares, showing that business can drive powerful, equitable change.
How can I get involved?
Consumers: Buy cocoa products that create measurable impact while supporting platform development Partners: Collaborate on technology, distribution, or impact scaling Investors: Fund the platform that will revolutionize ethical commerce globally Advocates: Share our story and educate others about better business models
Are you a non-profit?
No—we're a social enterprise. Unlike non-profits that rely on donations, we create sustainable business models that generate profit and social impact. Our approach proves you don’t have to choose between profitability and producer prosperity — technology makes both possible.
What if farmers don't want to participate?
We work only with farmers who choose to partner. Every relationship begins with conversation: What do you need? How can we support your goals? Collaboration is key — never imposed. Farmers who prefer traditional models are respected, while we engage with those ready to explore new, equitable approaches together.